Problem: Our partner struggled to find a creative way to engage mixologists in the Tri-State area.

Solution: Created Hometown Homage, a social media-based cocktail competition in which mixologists paid homage to the cities and towns where they work. This spin on their usual cocktail development allowed mixologists to get creative during a time when many cited their creativity was being hampered by day to day challenges of the pandemic.

Takeaway: 100% of bartenders surveyed answered “Hell Yeah!” when asked if they’d build cocktails around The Dead Rabbit Irish Whiskey in the future.